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True Story: House Guest Accidentally Reveals Secret Of Success


Do you know why your clients love you?

annie jennings pr, jenningswire, marketing, brandingWhat makes you different from your competitors?

You should, or you just might change what is making you successful.

Here’s how it happened.

I came up with a bright new idea for my home office.  But first, keep in mind that I make the best coffee in the world.  Seriously.  Some people have been known to drive 6 hours for a single cup.  If  anyone I know goes on vacation, the first thing they shout out upon their return is GIMME THE COFFEE.

Ok, so here’s how I ruined it.

I got one of those “by the cup” coffeemaker things, thinking that it might be nice to be able to make a cup of coffee faster.  (The mistake? Thinking faster is better.) You should have seen everyone’s face when they saw the new coffeemaker on the counter.

Next, I noticed all of the cups were left out half-filled with their undrunken coffee.

But the final straw was when I over-heard a house guest  say “I went to bed thinking of the coffee…”

YO!  I plunked the coffee maker off the counter.  Restored normalcy.  Everyone is once again drinking the best cup of coffee in the world. They might have to wait a few minutes for it to brew, but no one is complaining.

That other coffeemaker was never seen again.

MORAL OF THE STORY:  Be sure you know WHY you are good.  And don’t change a thing.


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One Response to "True Story: House Guest Accidentally Reveals Secret Of Success"

  1. Joshua Edick says:

    I am just beginning to roast and sell my own coffee and I was wondering if I might be able to use the photo you have of a coffee cup and beans on your “True Story: House Guest Accidentally Reveals Secret Of Success” article. I would like to place this picture on my label for my beans. If this is not your photo, could you please direct me to someone I might be able to get permission from? Thank you very much! Nice article by the way.

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