Margo Berman is a Professor of advertising and a Kauffman Faculty Scholar at Florida International University. She is award-winning copywriter who worked on clients such as Alamo Rent a Car, American Express and Banana Boat Skin Care Products.
Margo's first book: Street-Smart Advertising: How to With the Battle of the Buzz (2010, 2nd ed.), is now is now available in Russian. Her second book, The Brains Behind Great Ad Campaigns (2009). written with Robyn Blakeman, explores the creative collaboration between copywriters and art directors.
Margo Berman's third advertising book, The Copywriter’s Tookit: The Complete Guide to Strategic Copy (2012), examines all aspects of copywriting. Her fourth book, MetaMind Yoga (2103), co-authored with Richard Israel, guides readers to inner peace through mental exercises (asanas). Her two 6-CD award-winning webinar sets, Street-Smart Advertising and More Street-Smart Advertising, won a national AWC Clarion Award for Educational Reference, She invented tactikPAK™, a patented system of learning (20140. Margo also created Mental Peanut Butter® Training, and developed three advertising CDs.
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Posts by Margo Berman:
Forget Resolutions, Try Mantras.
January 10th, 2014
Don’t Let Your Limitations Limit You
December 6th, 2013
A Sheet Of Paper
November 22nd, 2013
How Committed Are You?
May 8th, 2013
3 Types of Relationships
March 2nd, 2013
Never Too Old
February 4th, 2013
Life’s Not a Competition
January 17th, 2013
3 Steps to Joy
December 19th, 2012
The Greatest Gift of All
November 27th, 2012
Consider The Source
November 14th, 2012
There Are Boy Ladybugs?
October 29th, 2012
When I Hear “No,” I Hear “Negotiation”
October 24th, 2012
The Power of a Minute
October 8th, 2012
Don’t Give Up So Fast
October 5th, 2012
How many times have you made New Year’s resolutions only to abandon them shortly after the year begins? You make a promise to yourself about losing weight, eating healthier, or getting more exercise and then what happens? Life. [...]
It’s easy to say, “I don’t know how,” “I never learned how to do that,” or “I’m not good with technology.” These kinds of statements pay homage to your limitations. They showcase your lack of knowledge. [...]
It’s difficult to comprehend the power of a sheet of paper. It could transform your life. It could bind you. Liberate you. Excite you. Disappoint you. Thrill you. Shame you. Reward you. Reprimand you. When you think [...]
Every career path is challenging. Without question, those who succeed are fully vested. They’re willing to do whatever it takes to reach their goals. They just won’t accept failure. They press on in the face of hardship. [...]
Did you ever notice how some couples or co-workers seem to be in sync? There’s very little friction. There are few disagreements? And there’s almost no tension? Yet, other relationships are laden with drama? Well, [...]
Some people get to a certain age and begin to write off the future. They start thinking, “I’m too old to reach my goals.” “If I were going to succeed, it would have happened already.” “Time’s up.” Don’t [...]
As unbelievable as it may sound, you can stop competing with everyone else right now. Life’s not a competition with others. It’s a competition with yourself. The only one you really have to compete with is you. Okay, [...]
I heard this and could not get it out of my mind. I don’t know who said it, but I would love to share it. There are three steps to finding your inner peace. They seem so basic; they may not strike you as critical. [...]
A small gesture of kindness may be more important than you realize. You may think it’s not a big deal. What’s a little kindness? It may not seem like much to you, but to the recipient it could change that person’s [...]
Criticism. Most people hate it. But, astute people thrive on it. How else would they grow? The best thing you can do when people criticize something you’ve done or said is consider the source. Are they an objective [...]
Most dogs don’t like to wear anything on their heads. Believe it or not, they probably don’t like wearing costumes either. But, no one ever asked them. Pet parents (yes, parents, not owners) just dress them up and [...]
Overcoming objections Most people are put off by the word “no.” Not me. When I hear “no,” I hear “negotiation.” So I just keep talking, with the assumption that they’ll eventually say “yes.” It doesn’t [...]
Most people think a minute isn’t enough time to get your point across. My thinking is if you can’t explain it in a minute, it’s not clear to you. Reporters, CEOs and fast-paced executives don’t have time for [...]
Many of us let yesterday dictate tomorrow. Just because you had a lousy boss, cheating lover or backstabbing coworker doesn’t mean the next person will do the same. Yes, you’re now cautious, but you shouldn’t be [...]