THANK YOU READERS! YOU DID IT!
You helped make Small Business Saturday a SMASH HIT for small business. USA TODAY reports that “Small Business Saturday is a big hit”!
They report that it went viral.
I LOVE that they had a great day and I am so happy that our online magazine, JenningsWire, along with our bloggers and readers helped share the message with their social communities.
So, small businesses, keep the ball rolling by stocking products that have market demand and run a few special promotions. Hey, if you can’t beat the big box stores, join ‘em but offer expanded services, especially offer the products: a great positive attitude, a smile, and a feeling of good will and good cheer.
Hey, there is no crime in wanting lower prices. I want them too.
But I also want life to be easier – I want less traffic, less hurry up and buy it and get home and get it done. I want to be able to slow it down a bit. You know, stop and smell the roses? Meander. Talk to people along the way. Look at the decorations. Stop for hot chocolate. Enjoy the small town experience.
I think this marketing campaign would work for small businesses. The marketing campaign I would create for this sector is called “SHOPPING LOCAL & LOVING IT!”
So what would this campaign look like? Reasonable pricing on items that you know will do well with the lifestyle of your customers alongside some specialty products that the big box stores don’t bother to offer but you think your customers will love. Of course, brush up all of the latest marketing strategies on ‘how to entice your customers to buy more’ (while not being in their face to buy more).
Please, and this is a big please, enjoy your job.
And make sure your employees enjoy their jobs as they are the face of your business to the customers. With all of the business pressures facing small businesses, it is not unreasonable to expect the owners to be less than happy. But the big, self-defeating, going of out of business problem comes in when the owner’s bad mood impacts the moods of the employees and the employees are mean to the customers (guaranteed to happen when the owner is not around to see it).
I know, we had a mean lady who owned a new coffee shop that the town really needed and really wanted to succeed. And she was mean. And everyone referred to her as “the mean lady coffee shop”. And then there was the mean toy lady . . . Sometimes when I think of shopping in that toy store, I don’t go there because of the mean lady. She never makes eye contact, the customers seem to be invisible to her and her staff is the exact same way. It’s like they look at you, but don’t see you and they never help you find anything.
Definitely mystery shop your store. You know all of the reasons why.
Annie Jennings is the creator of JenningsWire: The World Of Success online feature magazine.
Annie Jennings of the National PR Firm, Annie Jennings PR, is a highly respected and accomplished National Publicist who believes that everyone should have the chance at getting their brass ring and views it as her job to make sure they do!
Annie's publicity firm, Annie Jennings PR, provides media bookings on radio talk shows, tv talk shows in any city, select national TV shows, online and in print for authors, experts and speakers. Annie is famous for her guaranteed deliverable radio campaigns where clients are only booked on high-impact, high-listenership top radio shows in the best markets in the country. Guaranteed. Annie personally guarantees each radio campaign. You get what you pay for or Annie is not keeping your money. Clients LOVE this about Annie!
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Here is what one client recently told Annie: “I’ve bounced around from publicist to publicist. I’ve spent tens, even hundreds of thousands of dollars and have just gotten excuses. And then I found you.” E. Sylvan, CEO.
Another radio client said this to our Radio Director, Stacy, "I just wanted to take a moment to tell you how... let's see... amazed, shocked, excited, and grateful I am to you. From the beginning, Annie, Jason, and you have been kind, genuine, and involved. What I didn't expect was the immediate response you got from your efforts to get me out there and heard. After hiring two other P.R. firms, and investing MORE money than I have paid you, only to get really no exposure at all, you can imagine how I felt from your phone call this morning.
First of all, how cute that you were so excited and teasing me with the news! That was what a friend does! I LOVE that! Second of all, WOW!!! This is the second week of the launch and look at you. I say look at you because my message is the same it's always been. Others have believed in it's value, but YOU are the only one who conveyed it PROPERLY and in a CAPTIVATING way so that other people attached with interest. I have goose bumps of thanks. I feel amazing hope now to get this out there and that is due to you. Really and truly, due to you. So thank you!" - Nancy Goodman, Author of It Was Food vs. Me...and I Won.
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Annie Jennings is the creator and publisher of the new smash hit online lifestyle magazine, JenningsWire: The World of Success.
What does Annie think about her success? "What I love the most about our firm is that each person here THINKS LIKE AN OWNER creating the ultimate experience for our clients and they love that too!"
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