When you go through a store looking for your item but passing many enticing things that call out to you, and when you then stop, pick up that item, examine it for a few seconds, and put it into your shopping cart, that is called impulse shopping.
Stores are strategically planned to encourage this, and the tactic has been developed into a scientific method based on years of research into shoppers’ patterns. It is a behavior probably more common when one walks through a physical store with tangible objects than when one shops online, because the online shopping experience usually consists of a search for a particular item. However, even then, when shown a display on your computer screen of multiple items in or near your category, the same impulse shopping pattern might apply. Shopping for items can also be expanded to shopping for services, and some of these same sales techniques and behavioral responses could still hold true in this regard.
There is a different behavior that can be honed by any shopper. The different approach consists of activating and paying attention to your intuition.
The intuition is a subdued voice in most people’s heads. In metaphysics, it is known as the “small still voice within.” It is a guidance principle, or navigation system, that helps you through life in many situations besides shopping, of course. But let’s see how it works in this way.
As you walk through the store looking at interesting or colorful items, and signage specifically designed to grab your attention and stimulate your desires, (that which has become known as “consumerism”) you may not be listening to the small still voice within that is flagging your attention to an item you need but had forgotten about, or better still, will need and do not yet know.
That inner voice, also known as the “in-tuition” (inner teacher) wants you to wake up and connect to things that are currently at play, or even precognitively, will soon be at play.
It is as though the intuition knows what will be needed before the logical mind does.
Speaking of the logical mind, it is a much stronger voice in your head than your intuition, and often analyzes your subtle clues, and may even reject them based on its analysis. The logical mind can serve well when the even louder voice of desire kicks in, and the feeling of wanting overrides considerations such as budget, storage space or necessity. The voice of desire is the loudest voice in your head. Think how helpless the small still voice within is in contrast to the voice of desire! Therefore, it becomes necessary to train yourself to listen to this exceedingly helpful but soft inner guidance system.
Practice listening to it as your walk through the aisles of your supermarket, department store, home goods or electronics emporium. As you scan items and are barraged by signage, try to quiet all of that and listen to that inner teacher. Not only will it help you to stock your pantry with that which you will need and may not even know yet, but it will eventually teach you how to make the right choice of which item, and when to buy it.
This is intuitive shopping, the mastery of which can only be beneficial to you in all of life’s encounters.
Judi Thomases is a contributing blogger for JenningsWire online magazine.
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