I was more efficient with my beloved Day-timer than I am with my Smart phone, smart as it is. Even though I could take out my Day-Timer and make an appointment faster than those at the table with a phone, the day came when I had to stop using pen and paper. It was dated, old school, so last century.
Big cities are more dog friendly and have more restaurant patios than small towns. In the large mecca of NYC people take their dogs everywhere; you run into them in dressing rooms of really nice stores. You see them in the cosmetic counters at Bloomingdale’s and Sak’s.
Few would identify small town America as the epicenter of the sophisticated world. Last summer we were going to attend a fair and food truck round up because a friend with a food truck was in attendance. Much to my surprise they did not allow dogs onto this outside FIELD. A FIELD, REALLY?
To hold an event outside and not allow dogs is to put a label on your forehead that says DATED. A few weeks ago we went to another small town for an outside festival. They allowed dogs. Good for them. This small town joined the 21st century.
Then Labor Day week-end we go to a different small town with a festival in an OUTSIDE FIELD. No dogs.
Really? I can take my dog to the outside patio of a fine restaurant, but I can’t take my dog to your OUTSIDE field on this particular day? DATED. In fact, let’s say prehistoric. Anyone see a dinosaur lately?
This is important because as individuals and as companies we are charged with staying relevant.
The most important question you can ask yourself is, how do I think differently than I did 5 years ago? It doesn’t matter what you answer as long as you can answer something. You have to stay relevant and one way to stay relevant is to look at your policies. Being dog friendly shows you are 21st century.
A hotel in town stopped being dog friendly. About a year later they changed their policy to welcome dogs with their overnight guests. I asked the hotel owner and he answered, “That’s what competition will do”. That is another way of saying that we had to be dog friendly to stay competitive in the market. The issue wasn’t really dogs. It was attracting paying guests in every way possible. And when the no-dog policy hurt the pocketbook, the policy was changed. We are all charged with staying relevant.
Another argument on my side, for every baby stroller I have to navigate around and for every screaming child, they need to allow a dog for the other side of the equation. As individuals and as companies we consistently need to figure out how to evolve.
PS A flip phone shows that you have not evolved.
Read more posts by Leslie Ungar here. Leslie blogs for JenningsWire.
The online feature magazine, JenningsWire.com, is created by National PR Firm, Annie Jennings PR that specializes in providing book promotion services to self-published and traditionally published authors. Annie Jennings PR books authors, speakers and experts on major high impact radio talk interview shows, on local, regionally syndicated and national TV shows and on influential online media outlets and in prestigious print magazines and newspapers across the country.